I received an email from a Carnegie Coach listener asking, “How do we stand out against our competition? What is the key to change their mind to call you instead of the other guy.”
We’ve taught for years in our sales programs to bring an educational piece to an initial meeting with a customer. Considering setting up an educational platform that serves customers and potential customers well before they are even making the decision to purchase from you.
Resources mentioned on how to stand out from your competition:
“Talk in terms of the other person’s interests.” -Dale Carnegie
If you’ll seek to add value first, you’ll be an obvious choice to your customers since you’ll already stand apart from what everyone else is doing.