We’re in the midst of a seven episode series on the Dale Carnegie model of how evidence DEFEATS doubt. We’ll be using the acronym DEFEATS to teach how to bring credible evidence into your presentation.
T = Testimonials
Here are the two rules for who to get a testimonial from:
- Someone who has experience with your product or service.
- Someone who is seen by your audience as credible.
If you can use testimonials from people that your audience sees as credible, you’ll motivate them to take much faster action on what it is that you suggest.
Discover more about High Impact Presentations at http://carnegiecoach.com/impact