If you listened to episode #21, you heard the wrong way to tell a story and the three most common mistakes that storytellers make. On today’s show, you’ll hear the same story Dave told in the last episode, but a much more effective version.
The Magic Formula
- The incident
- The action
- The benefit
If you want to tell a compelling story, tell what happened in one, single incident and then finish it with two sentences:
- The action you recommend
- The benefit the audience gets if they take that action
The next time you need to motivate an audience to take action, use the Magic Formula of incident, action, and benefit. If you do, your message will resonate too.