111: Service Step 4 – Show Sympathy

This episode is brought to you by the Dale Carnegie Course. We teach you all 30 human relations principles from Dale Carnegie’s bestselling book, How to Win Friends and Influence People. But, here’s the thing, we actually have you do them. Put them into practice, in the workplace, and report back on real results. If you want better results in your business relationships, check out our upcoming courses in the Los Angeles area at carnegiecoach.com/dale

Get one page overview of the service steps at: carnegiecoach.com/servicesteps

Appreciate does not mean agree. Either way, we need to show sympathy.

Ways to do this:

1. Summarize what they’ve said.
2. Acknowledge their frustration or feelings.
3. Apologize if it’s appropriate.

Article: How to Care About Jerks

If you will show sympathy for your customer, they will know that you’re on their side.